2Go Media and edo Partner to Bring Targeted Offers and Measurement to Local Advertising
Partnership will Bring Network of Thousands of Merchants the Tools to Find New Customers, Easily Measure Campaign Results
FORT LAUDERDALE, FL. and NASHVILLE, Tenn. – Jan. 30, 2013 – 2Go Media, an Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales and edosm, the leader in personalized card-linked offers, today announced a partnership. As part of the relationship, the companies will integrate the edo card-linked offers platform with 2Go Media’s suite of marketing services to create an innovative local merchant-focused solution.
“2Go Media’s vast network of local merchants relies on us to provide them with marketing tools to grow their businesses. edo and their leading card-linked offers are a natural addition to our portfolio of services,” said Ted Mooney, president and COO, 2Go Media. “edo stood out because of its ability to drive highly targeted traffic without disrupting merchants’ daily operations. By partnering with edo, our customers gain a powerful new capability for driving sales, as well as access to unmatched data, targeting and insight-driven tools.”
2Go Media’s vast merchant customer base will have access to edo Marketplace, a first-of-its-kind card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers’ shopping habits. The partnership will quickly scale edo Marketplace through 2Go Media’s network of merchants that will reach 100 Million consumers. edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers.
“Partnering with 2Go Media was a natural choice for edo, as both companies understand the current needs and frustrations of merchants and shoppers alike,” said Keith B. Smith, executive vice president and GM of partner content, edo. “Consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while local merchants are searching for solutions that will position them to meet this demand in a profitable and measurable way. Together, I’m confident that 2Go Media and edo can transform the shopping and saving status quo for all parties.”
About edo Marketplace
With edo, merchants can easily extend targeted offers to customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers’ account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed. Through edo Marketplace, merchants also have access to local market data and targeted analytics around current and prospective customers that is rarely provided by other local marketing offerings.
Video on how edo Marketplace works: here
Press release on edo Marketplace: here
The integrated edo Marketplace and 2Go Media card-linked offers platform is currently available in select markets and will be widely available in Q2 of 2013. Please contact firstname.lastname@example.org to inquire about testing edo Marketplace.
About 2Go Media
2Go Media is a Fort Lauderdale-based Internet technology company offering an ecosystem of integrated services designed to help merchants maximize sales. The company’s flagship product, The iDeals Marketing Platform™, is a powerful self service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers. Through the iDeals Marketing Platform, retailers can develop and market their own unique coupons and flash deals, as well as manage loyalty programs. Retailers distribute offers across an expanding media network that includes card-linked offers (edo), leading social media sites (Facebook, twitter, Google+), search engines (search.travel, Google, Bing), coupon sites (8coupons) and local deals sites that combined reach in excess of 100 million consumers.
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com.
Follow edo on Twitter @edointeractive.
For more information, please contact:
For 2Go Media
500 SE 17th Street, Suite 325
Fort Lauderdale, FL 33316
Phone: 954-566-1522 |