Edo, the card-linked local offers platform which just closed its $15 million Series C round this past fall, is today introducing a new service for local merchants, which it’s calling the “edo Marketplace.” The company had previously announced its intention to go after the SMB market at the time of its recent raise, noting that it now plans to scale through partnerships with merchant acquirers, mobile payment providers, and media publishers. Alongside today’s marketplace launch, edo is also making good on those promises to partner by announcing a new agreement with 2Go Media, a Ft. Lauderdale-based company providing marketing tools for merchants and retailers. The agreement will see 2Go Media integrating edo into its iDeals Marketing Platform, which will allow its merchants to target offers to over 100 million consumers.
For those unfamiliar, edo is something of an anti-Groupon in that it doesn’t target users with deeply discounted deals in order to increase foot traffic at local businesses. Nor does it require a check-in, a punch card, a mobile app, or specialized point-of-sale hardware. Instead, the white-label service is tied to consumers’ bank cards (credit or debit), in order to track their spending behavior. This allows it to understand which offers to send to which customers. The alerts can arrive via a mobile app or SMS, and to redeem them, the customer just pays at the suggested merchant using their linked bank card.