Seasoned SMB and Financial Industry Executives Strongly Position edo to Capitalize on Market Demand
NASHVILLE, Tenn. (August 2, 2012) ⎯ edoSM, the leader in personalized card-linked offers, announced the addition of two new executives to the management team. Courtney Zwart joins edo as senior vice president of partnership growth and development. She will manage the company’s relationships with banks and other major partners in the financial services market. edo is also expanding its foothold in the local business market with the appointment of Dan Hatcher to senior vice president of SMB sales. Hatcher will help build out the company’s small- and medium-sized business (SMB) infrastructure by managing the telesales teams and the acquisition of partner merchants.
Through its 140+ bank partners, the edo card-linked offers platform currently helps more than 200 local and national merchants connect advertising with in-store results by delivering highly-targeted, instantly redeemable deals that are automatically available through consumers’ credit cards, debit cards and mobile devices. The company offers a unique value proposition to SMBs, driving profitable new customer acquisition via a pay-for-performance model that allows for highly measurable hyperlocal marketing campaigns that drive both in-store purchases and customer loyalty.
Zwart has more than 15 years of experience leading business development and marketing strategy for major financial institutions, including Citigroup and JP Morgan Chase. As Citigroup’s senior vice president of global new product development in the consumer cards division, Zwart helped spearhead the marketing efforts for the Google Wallet partnership and led strategy and development for real-time card-linked offers to U.S. credit card holders. Previously, Zwart served as the vice president of new market expansion for Chase card member services..
“To stay competitive, banks must deliver value to cardholders that goes beyond the traditional realm of services,” said Ed Braswell, CEO, edo. “Courtney’s knowledge and expertise will be a tremendous asset as we continue to grow and evaluate new partnership opportunities, further cementing the company’s reputation as the card-linked offers provider-of-choice for banks and card issuers.”
Hatcher has more than16 years of experience managing affinity sales and marketing partnerships, building and managing premier telesales organizations to support nationally recognized brands and business associations such as: AT&T Small Business, Genuine Parts Company (NAPA),The National Federation of Independent Business (NFIB) and the American Academy of Family Physicians (AAFP).
edo is currently building out its technology infrastructure and talent base to capitalize on the local business market opportunity. The company is poised to help these businesses simplify the hyperlocal marketing experience, driving new customer acquisition via a pay-for-performance model that generates profitable sales and customer loyalty.
Hatcher joins edo after serving as vice president of sales at TransFirst, a top 10 merchant acquirer where he was VP of Sales for the Association Partner Division of TransFirst, after being EVP for Solveras. Hatcher led sales, business development, and merchant retention efforts. Previously, Hatcher served as vice president of marketing for iPayment, Inc., a then publicly traded merchant acquirer, where he oversaw iPayment’s First Data portfolio acquisitions.
“Few companies truly understand how to create solutions that meet the unique day-to-day challenges faced by local merchants, who are up against stiff competition from national chains, limited marketing resources and tight cash flow,” said Braswell. “With Dan joining the senior team, edo is well positioned to help local merchants realize a measurable return on their local marketing efforts.”
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit www.edointeractive.com.
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