Former SK C&C President and Chief Operating Officer Keith B. Smith Joins edo as Executive Vice President and General Manager of Partner Content

NASHVILLE, Tenn., July 24, 2012 – edo(SM), the leader in personalized card-linked offers, announced the appointment of Keith B. Smith to executive vice president and general manager of partner content. In this role, Smith will drive the company’s growth strategy across the small and medium-sized business (SMB) market. He will focus on expanding edo partnerships with major merchant acquirers, mobile payment providers, major media publishers, and scaling the reach of the edo offer and content network to maximize business value for merchants.

Through its 140 bank partners, the edo card-linked offers platform currently helps more than 200 local and national merchants connect advertising with in-store results by delivering highly-targeted, instantly redeemable deals that are automatically available through consumers’ credit cards, debit cards and mobile devices. The company offers a unique value proposition to SMBs, driving profitable new customer acquisition via a pay-for-performance model that allows for highly measurable, hyperlocal marketing campaigns that drive both in-store purchases and customer loyalty.

“Hyperlocal advertising is on the tip of every marketer’s tongue, but most solutions fail to deliver the return on investment or customer loyalty needed for smaller businesses to justify the spend,” said Ed Braswell, CEO, edo. “Through his previous partnerships with Google on their Google Wallet platform, along with managing early-stage sales, Keith brings to edo an unparalleled understanding of how marketing technologies can help retailers meet their business needs. He will be instrumental in scaling our content and merchant network with the SMB market.”

With over 20 years of experience in the payments and financial technology space, Smith brings a deep understanding of merchant partnership development, mobile technology and mobile banking, most recently running the world headquarters for SK C&C USA, the mobile commerce technology and services subsidiary of SK C&C, a $100 billion conglomerate headquartered in Seoul, Korea. Previously, Smith was the senior vice president of sales at the industry leading mobile banking company Firethorn, managing early-stage sales and marketing strategies, and assisting with product road mapping. Smith has also held senior management positions at Pre Holdings, Concord EFS, Vital Merchant Services, and Vital Processing.

“edo has quickly disrupted the mobile advertising space and driven measurable business value for some of the biggest names in retail and dining. Now, the company is developing the infrastructure to extend its powerful card-linked offers platform to the SMB community,” said Smith. “My role will drive collaboration across merchant, payment, mobile and media publishers, and expand edo presence and accelerate growth.”

About edo

edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards & mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit

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