Card-Linked Offers Provider Goes Head to Head with Square, WePay, Mitek Systems and Kabbage in Fight in 2012 Innovators Awards

NASHVILLE, Tenn., July 23, 2012 — edo(SM), the leader in personalized card-linked offers, has been named a finalist in the 2012 Innovators Awards “Most Innovative” category. The awards are designed to recognize the most creative and disruptive innovators in the payments industry.

edo was chosen as a finalist from 130 submissions reviewed by a panel of industry judges, and was singled out for its unparalleled approach to card-linked offers. edo recently launched geocommerce offers, the first mobile advertising platform to use purchase-location data to deliver highly-targeted, instantly redeemable deals that are automatically available through consumers’ credit cards, debit cards and mobile devices. The company joins other industry standouts, including Square, WePay, Mitek Systems and Kabbage, in its category.

“The mobile commerce and payments industry is ripe with innovation, and we are honored to be recognized in the company of visionaries like Square and WePay,” said Ed Braswell, CEO of edo. “As the leader in an emerging card-linked offers category, we understand that consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while advertisers are searching for solutions that will
position them to meet this demand in a profitable and measurable way.”

How to Vote

The most innovative company in the payments industry will be determined by the public. Voting is open now through July 27. For more information or to cast a vote, visit the Innovator Awards voting page.

Winners will be announced live on August 15 via a webinar.

edo is Hiring

Visit the edo career page to learn about current opportunities:

About edo

edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards & mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit

Follow edo on Twitter, using @edointeractive.