edo Card-linked Offer Platform Drives New Customers & Profits for Restaurant Industry

CHICAGO, Ill. (May 4, 2012) – edo, the leader in personalized card-linked offers, today announced that it will be exhibiting at the National Restaurant Association’s NRA Show 2012 on May 5-8 in Chicago. edo has proven to drive higher spend and frequency for new and current customers across quick-service restaurant (QSR) and casual dining.

How edo Works
Card-linked offers are instantly redeemable deals that are automatically available via consumers’ credit, debit cards and mobile devices. The edo platform works seamlessly, and is simple for consumers and merchants of all sizes to use. Restaurants can easily target offers to consumers based upon spending behavior, with no need for additional systems, point-of-sale integration, staff training, coupons, or vouchers that slow down service.

edo Benefits:

  • Drive acquisition based on competitive spend
  • Incent loyalty, frequency and larger baskets with current customers
  • Hyperlocal targeting to drive store level spending
  • Get the right offer to the right consumer to drive acquisition, frequency and loyalty

WHAT:
The annual NRA Show is the largest single gathering of restaurant, foodservice and lodging professionals. The event attracts 58,000-plus attendees and visitors from all 50 states and 100-plus countries, showcasing products, services, innovative ideas and up-to-the-minute information about trends and issues.

WHO:
edo, the leader in personalized card-linked offers, will exhibit at the show and demo its card-linked offer platform, currently utilized by more than 200 local and national merchant partners, including Nordstrom, Target, Quiznos, Crate & Barrel and Sur La Table.

WHEN:
May 5-8, 2012

WHERE:
Booth #7072: See a demo & learn more; McCormick Place, Chicago, Illinois

About edo
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit, debit cards & mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable offers tailored to their customers’ shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit www.edointeractive.com.

Follow us on Twitter: @edointeractive

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