Loyalty sales (including analytics) are typically associated with large brands such as Hilton and United Airlines. But a number of companies have been also trying to crack the code on SMBs, where the volume is.

This week, Edo Interactive announces it is doubling down on its SMB loyalty efforts, going far beyond what it has previously done since launching in late 2010. The 90+ person company, which has raised a total of $54 Million, has nearly doubled in size since it began building up its Nashville office to head up the SMB initiative, which it is calling “Edo Marketplace.”

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