Up until now, local merchants have been resigned to a ‘spray and pray’ mentality of customer acquisition.  We recently announced a shake-up of this status quo, giving local merchants the same tools & insight usually reserved for larger companies.  There are an overwhelming number of social, local and mobile advertising solutions on the market, most of which lack scale, come with unproven ROI and leave many local merchants struggling to bring profitable customers in the door & coming back.

Take a look at our comparison graphic to see how a data-driven marketing campaign with edo can not only drive more new customers, but also save on costs compared to a mass-market approach with daily deals sites such as Groupon.