Offers based on card usage heating up, as daily deal craze seems to be slowing down.
I am getting so sick of daily deals. I have signed up for so many of those website that more than half of my mail is people offering me stuff I don’t want. No, Groupon, I don’t want to get a pedicure. Or a massage. And please stop asking me if I want to go to Mexico. (Wow, I just realized that if Groupon was a person, it would be CREEPY!) All I want is to get discounts on stuff without being having to be bombarded with offers.
It seems like a lot of other people feel the same way, as a new kind of offer program is starting to become popular.
Edo, which offers card-linked deals based on shopping history, announced that it has raised a $15 million Series C financing agreement Thursday.