Fagel to lead marketing and brand development team; focus EDO on initiating and growing relationships with advertisers and financial institution customers.
NASHVILLE (January 10, 2012) – Brand, CPG and retail marketing expert Jeffrey E. Fagel has joined digital marketing technology innovator EDO Interactive as Vice President, Marketing & Brand Development announced the company’s chief executive officer, Ed Braswell, today.
EDO Interactive is a leader in digital advertising solutions, leveraging everyday payment networks to connect advertisers (large and small) with consumers. EDO’s Prewards® platform enables financial institutions to increase loyalty by rewarding consumers with merchant-funded offers delivered via their existing credit, debit and prepaid cards. To redeem offers, consumers simply swipe their card and the rebate is automatically deposited back into their account.
“To take EDO to the next level we were looking for a leader with deep brand and customer experience. Jeff will help us build a solid brand story with a focus on initiating and growing relationships with customers,” said Braswell.
“Beyond EDO’s first-to-market technology, we’re building a new marketing channel that allows advertisers deep customer targeting while delivering strong ROI for financial institutions and advertisers. From mobile to social media platforms, we have many opportunities to build the EDO brand story and change the way marketers think about leveraging the EDO Prewards platform,” said Fagel.
Fagel has more than 15 years of brand marketing, consumer packaged goods and retail experience. Most recently, he was responsible for strategic leadership across the Kmart brand and private-label portfolio with a focus on customer, competitor, digital and social media strategy.
In addition to managing the $1 Billion Kmart-Martha Stewart licensed brand partnership, Fagel also crafted the exit strategy for the Martha Stewart business that ended January 2010. He also has to his credit multiple industry firsts, including Kmartdesign.com, an interactive website that received numerous awards and was recognized by the marketing industry as a breakthrough approach to attracting new customers to Kmart. Fagel also led development of the first brand-produced, Spanish-language web series distributed through YouTube, which was recognized as a finalist for Best Web Series of 2011.
An innovator in multi-channel brand development, prior to Sears Holdings, Fagel spent more than 10 years in the consumer packaged goods (CPG) industry. Passionate about innovation, Jeff began his career in public relations and then progressed to product management and innovation leadership positions at Gatorade, Frito-Lay and ConAgra.
A graduate of Indiana University in Bloomington, Indiana, Jeff holds a Bachelor of Science degree in Sports Marketing and Journalism. He earned his MBA from Loyola University Chicago in marketing strategy and e-commerce.
edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit, debit cards & mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable offers tailored to their customers’ shopping habits. The company is headquartered in Nashville, Tenn. with additional offices in Chicago and New York City. For more information, visit www.edointeractive.com.
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